Volume 4 | 2024
Issue No. 5 May 2024
============================================================================
An Analysis of CRM Practices Followed by Private Hospitals in India
Dr. Meenakshi Kaushik et al.
Abstract: CRM is based on the theory of relationship marketing, which aims to establish, nurture, grow, and improve relationships with clients in order to maximize their lifetime value and profitability for the company. A dynamic and fiercely competitive business environment has compelled the personal healthcare industry, which includes private hospitals, to …
Crossref/DOI: https://doi.org/10.55454/rcsas.4.05.2024.001
============================================================================
Corporate Sustainability Practices in India: A Review and Analysis
Mirza Rizwan et al.
Abstract: This paper seeks to explore the current state of corporate sustainability practices (CSP) in corporate India. The purpose of this work is to broaden the understanding of CSP in India in terms of: (i) nature of strategic sustainability practices; (ii) sustainability reporting practices; and (iii) challenges faced by Indian companies to integrate sustainability …
Crossref/DOI: https://doi.org/10.55454/rcsas.4.05.2024.002
============================================================================
Influence of TikTok Promotional Content on the Purchase Intention of Generation Z Consumers in Paniqui, Tarlac
Almira Joy L. Lavitoria
Abstract: The study used descriptive statistics research design utilizing correlation and regression analysis, it aimed to determine the influence of TikTok promotional content to the purchase intention of Generation Z consumers. The TikTok promotional content was described based on the areas of usefulness, impulsiveness, and influencer marketing …
Crossref/DOI: https://doi.org/10.55454/rcsas.4.05.2024.003
============================================================================
Outcomes of eCBSV Implementation in Identity Verification: A Quantitative Analysis
Amol Gote and Vikas Mendhe
Abstract: This research presents a comprehensive data analysis on the impact of creditworthiness, assessed through FICO scores, on outcomes of the Electronic Consent-Based Social Verification (ECBSV) process in a FinTech environment. The study categorizes applicant behaviors into three key outcomes: abandonment, declines, and approvals, and …
Crossref/DOI: https://doi.org/10.55454/rcsas.4.05.2024.004
============================================================================
Programs and Services of DTI Negosyo Centers and Operationalization of the 7M Strategies
Hannah Grace F. Garibay
Abstract: The thrust of this research is to describe the programs and services of Negosyo Centers in terms of its mandated functions: (1) Business registration assistance, (2) Business advisory services, (3) Business information and advocacy, and (4) Monitoring and evaluation; determine the operationalization of the programs and services to Tarlac micro …
Crossref/DOI: https://doi.org/10.55454/rcsas.4.05.2024.005
============================================================================
Racial Stereotypes in the Grand Theft Auto Franchise
Mohamed El Bakal
Abstract: This paper provides a qualitative content analysis of the leading characters from nine the Grand Theft Auto titles across the 3D and HD universes. The analysis focuses on 11 protagonists to examine the extent of racialized stereotypes used in their creation. It reveals an over-representation of characters of color and immigrants compared to white …
Crossref/DOI: https://doi.org/10.55454/rcsas.4.05.2024.006
============================================================================
The Synergy among Exports, Foreign Direct Investment and Economic Growth in India: Auto Regressive Distributed Lag Bounds Testing Approach
Dr. Vibha Bhandari and Dr. Piyali Roy Chowdhury
Abstract: The present study proposes to identify a relationship between exports, foreign direct investment (FDI), and economic growth in India. The study is based on secondary data related to India’s FDI, exports, and economic growth in logarithmic form. The data from 1970 to 2019 has been analyzed using the auto regressive distributed lag (ARDL) model for …
Crossref/DOI: https://doi.org/10.55454/rcsas.4.05.2024.007
============================================================================
