Volume 5 | 2025
Issue No.8 August 2025
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Adoption of Digitalization of Travel Agencies: Readiness and Resistance as Moderating Variables
Aquino, Giezel S
Abstract: This study examines the dynamics of digitalization among travel agencies in Pampanga, Philippines, focusing on adoption, intention to use, readiness, and resistance within the framework of the Technology Acceptance Model (TAM) and the functional category of Innovation Resistance Theory (IRT). Using a quantitative descriptive correlational design, data …
Crossref/DOI: https://doi.org/10.55454/rcsas.5.08.2025.001
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Clustering Techniques for Heart Attack Prediction: A Silhouette Score-Based Evaluation
Paras Negi and Manoj Kumar Bisht
Abstract: Heart attacks, also known as myocardial infarctions, remain a major contributor to global mortality, necessitating early detection of individuals at risk. Traditional diagnostic methods often fail to uncover complex patterns in medical data. This study explores the use of unsupervised machine learning techniques (K-Means, KMedoids, and Agglomerative …
Crossref/DOI: https://doi.org/10.55454/rcsas.5.08.2025.002
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Collocational Competence and the use of Collocations in Business English
Ms. Laxmi Tulasi and V C Sekhar
Abstract: Collocation is crucial to language learning because it helps students become more proficient speakers and enhance their communication abilities. A form of idiomatic expression known as collocations consists of two or more words that frequently and arbitrarily occur together as a standard unit of meaning. The phraseological tradition commonly distinguishes …
Crossref/DOI: https://doi.org/10.55454/rcsas.5.08.2025.003
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Customer Relationship Management and Customer Satisfaction between Electric Distribution Utilities
Carissa A. Vital
Abstract: This study examined and compared the Customer Relationship Management (CRM) and Customer Satisfaction among residential consumers of two electric distribution utilities (EDUs): Cebu I Electric Cooperative, Inc. (CEBECO I) and Cebu II Electric Cooperative, Inc. (CEBECO II). Guided by the CRM framework of Admasu (2019) and customer satisfaction …
Crossref/DOI: https://doi.org/10.55454/rcsas.5.08.2025.004
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