Volume 5 | 2025
Issue No.9 September 2025
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Buying Preferences and Buying Behavior of Gen Z Consumers on Co-Branded Products
Thaddeus Karl Q. Barrozo
Abstract: This paper seeks to determine how the antecedent of buying preference affects the buying behavior of Gen consumers of co-branded fast-food products, the respondents of the research would be the students for Tarlac State University as Generation Z or students have a higher sense of brand consciousness). This paper seeks to determine how …
Crossref/DOI: https://doi.org/10.55454/rcsas.5.09.2025.001
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Abstract: Federalism in India represents a distinctive constitutional arrangement, often described as “quasifederal,” where a strong Centre coexists with constitutionally guaranteed powers of the States. Rooted in the vision of the Constituent Assembly, Indian federalism balances unity with diversity through an elaborate distribution of legislative, administrative, and …
Crossref/DOI: https://doi.org/10.55454/rcsas.5.09.2025.002
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Student Voices Matter: A Deep Dive into their Satisfaction Levels in Higher Education Institutions of North-East India
Dr. Sanjeev Kumar Jha and Dr. Tiakala
Abstract: Student Satisfaction (SS) has become a critical indicator of institutional performance in higher education globally, including India. The North-East region, though rich in cultural diversity, faces challenges such as geographical isolation, infrastructural limitations, and socio-economic disparities, which influence the quality of higher education. This study …
Crossref/DOI: https://doi.org/10.55454/rcsas.5.09.2025.003
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The Ain El Ghazi Cave in the Atlas Beni Mellal Mountains: A Karstic Geomorphosite with Significant Scientific, Aesthetic, Ecological and Touristic Potential
Ikbal OUCHOUIA et al.
Abstract: This article aims at inventorying and assessing the geopatrimonial value of the Ain El Ghazi cave, located in the M’Goun regional geopark, south of the Béni Mellal city, around 4km away. This underground karstic geomorphological feature has a remarkable geoscientific value, with a score around (0.73). In general, we can say that this cave is a geopatrimonial …
Crossref/DOI: https://doi.org/10.55454/rcsas.5.09.2025.004
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The Mediating Role of Customer Trust in the Relationship between Social Media Marketing Activities and Brand Loyalty on the Instagram Platform
Hajar Mohammad Alhosseiny
Abstract: The objective if this research is to investigate the relationship between social media marketing activities (Sharing, Interaction, Trendiness, and Customization) and Brand loyalty on the Instagram platform, viewing the mediating role of Consumer trust. Self-administered questionnaire was used to collect data. It was distributed to a random sample of 384 …
Crossref/DOI: https://doi.org/10.55454/rcsas.5.09.2025.005
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Training Engineering as a Skills Development Tool: The Case of Public and Semi-Public Establishments in Beni Mellal Khnifra Area (Morocco)
TOUHAMI Fatima et al.
Abstract: This article discus the role of training engineering to develop competences in publics and semipublic establishments in Beni Mellal area, Morocco. The Human Resources function should adopt the training as a tool for developing skills. The present work focuses on the influence of training engineering on the performance of human resources as well as a lever …
Crossref/DOI: https://doi.org/10.55454/rcsas.5.09.2025.006
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